The Purpose Driven
Journal
Diamond knowledge, bespoke journeys, and honest conversations about the jewellery industry.
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The Truth About Natural Diamonds: A 3-Billion-Year Story
Long before your great-great-grandmother was born, the diamond in your ring was forming under impossible pressure and heat, miles beneath…
Why Our Lab-Grown Diamonds Are the Real Deal (And Why the Industry Resists Them)
Debunking the myths around lab-grown diamonds, explaining what RJC certification really means, and having an honest conversation about the environmental…
What Does “Ethically Sourced” Actually Mean?
The Kimberley Process, RJC certification, and what we personally look for in our supply chain.
Why Our Lab-Grown Diamonds Are the Real Deal
Debunking myths around lab-grown diamonds and explaining what RJC certification really means.
How to Brief a Jeweller for Your Bespoke Ring
What to bring, what to say, and how to turn a vision into a perfect bespoke brief.
How to Brief a Jeweller for Your Bespoke Engagement Ring
What to bring, what to say, and how to turn a half-formed vision into a perfect bespoke brief. Everything you…
What Does “Ethically Sourced” Actually Mean? We Break It Down.
The term is everywhere — but what does it actually require? We explain the Kimberley Process, RJC certification, and what…