Diamonds with a
Purpose
We started Purpose Driven Diamonds because we believed the jewellery industry could be better — for everyone in the chain.
For Profit. For People.
For Purpose.
We are unashamedly for-profit — because only a financially healthy business can sustain long-term ethical commitments. But profit is never the only measure. Every decision we make asks: does this serve our customers, our supply chain partners, and our planet?
We are a proud member of the Responsible Jewellery Council and hold ourselves accountable to their rigorous, independently audited standards.
Book a Free ConsultationTransparency
We share the full provenance of every diamond — origin country, mine operator, and certification trail. No mystery. No marketing spin.
People First
From artisanal miners in Botswana to our London workshop team, everyone in our chain earns a fair wage and works in safe conditions.
Real Craft
Our jewellers are trained goldsmiths with a minimum of 10 years' experience. Every bespoke piece is handcrafted — never mass-produced.
A Story Still Being Written
The Idea
Founder Sarah Okonkwo visits diamond mining communities in Botswana and returns to London determined to build something different.
First Workshop Opens
Purpose Driven Diamonds launches from a Hatton Garden studio with two craftspeople and a simple promise: every stone traceable.
RJC Certification
We become one of only a handful of independent UK jewellers to achieve full Responsible Jewellery Council certification.
Lab-Grown Range Launches
After two years of research, we introduce our Real Green Diamond range using 100% renewable energy.
Today & Beyond
Over 1,200 bespoke commissions completed, 100% of carbon offset, and a growing community of customers who believe beauty can be ethical.