The People Behind
Every Diamond

The Small-Scale
Miner

There are an estimated 100 million people worldwide who depend on artisanal and small-scale mining (ASM) for their livelihoods. They mine diamonds, gold, coloured gemstones, and precious metals — often by hand, in remote communities, with no formal employment contract and no safety net.

These are not faceless workers. They are parents, community leaders, and craftspeople. They are the first link in a chain that ends on someone's finger in London, New York, or Sydney — but they are almost never the ones who benefit most from that chain.

We believe this is wrong. And we are building our business to be part of changing it.

The Challenge They Face

Supply Chain Transparency

Every natural diamond we sell is traceable to its country of origin. Every metal in every piece is sourced from suppliers who can demonstrate responsible mining practices. We are working toward full mine-level traceability for every stone we sell.

Fair Value for Miners

We work with suppliers who pay above-market prices to artisanal and small-scale miners. As we grow, we are developing direct relationships with mining communities to shorten the value chain and ensure more of the purchase price reaches the people who took it from the earth.

Safe Working Conditions

We will not knowingly source from operations that compromise worker safety. Our supplier requirements include documented health and safety practices, no child labour, and fair working hours. We verify these requirements through supplier audits and third-party assessments.

Gold, Platinum &
Silver

The conversation about ethical jewellery often focuses on diamonds. But the metal that holds the stone carries its own story — and its own risks.

Gold mining employs more people worldwide than diamond mining. The same challenges apply: communities near mines that receive little of the benefit, environmental damage from poorly regulated operations, and workers who risk their health for wages that don't reflect the value they create.

Platinum, rhodium, and silver mining present additional environmental challenges. Extracting platinum-group metals requires moving vast quantities of earth. The companies that do this responsibly invest in land rehabilitation, employee welfare, and community development. The ones that don't leave lasting damage behind.

We choose the former. Every time.

When a Gold Mine
Invests in Its People

The best gold mining operations are not just extraction businesses. They are community builders. Consider what responsible gold mining looks like at its best: on-site medical facilities that serve both employees and local communities; schools built and funded by the mining company; skills training that means workers have options beyond the mine; and environmental rehabilitation programmes that restore land once extraction is complete.

In countries like Botswana, Tanzania, and parts of West Africa, gold and diamond mining revenues — when managed responsibly — fund hospitals, roads, and educational institutions that would not otherwise exist. The Debswana partnership in Botswana is a frequently cited example: a joint venture structure that ensures the majority of diamond revenues remain in the country, funding public services for generations.

This is the model we look for. Not extraction at any cost — but extraction with genuine investment in the communities that make it possible.

Platinum, Rhodium &
the Long View

South Africa produces over 70% of the world's platinum-group metals — platinum, palladium, and rhodium. The communities around the Bushveld Complex, where most of this mining occurs, have a complex relationship with the industry that has shaped their landscape and economy for over a century.

The companies doing it right invest in housing, healthcare, and skills development for their workforce. They maintain land rehabilitation funds before extraction begins, not as an afterthought. They employ local people in skilled, well-paid roles and create genuine career progression.

The platinum ring on your finger has the potential to represent all of this. Our goal is to make sure it does — and to tell you clearly when it does.

Emeralds

Colombia, Zambia, Ethiopia

Colombian emerald mining employs hundreds of thousands of people in the Boyacá region. The best operations invest in worker safety and community healthcare. We source from suppliers committed to these standards.

Sapphires

Sri Lanka, Madagascar, Montana

Sri Lankan sapphire mining has centuries of tradition behind it, and the island's gem industry supports significant employment. Madagascar's sapphire fields, discovered more recently, require careful sourcing to ensure community benefit.

Rubies

Mozambique, Myanmar, Tanzania

We are transparent: Myanmar's ruby industry has a complicated human rights history. We source rubies exclusively from Mozambique and Tanzania, where we can verify responsible practices.

Tourmalines

Brazil, Nigeria, Mozambique

The Paraíba tourmaline from Brazil is among the world's most valuable gems per carat. Nigeria has become a significant producer of similar material. Small-scale miners in both countries deserve fair value for extraordinary stones.